
Career Overview
Communications Director
& Adjunct Professor
Johnson & Wales University, Charlotte Campus
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2021 - 2023
Led the creation and dissemination of messages targeted at 2,000+ Charlotte Campus students, faculty and staff. Drafted on average 50 monthly communications on behalf of senior executives and university leaders in the forms of memos, speeches, donor letters, flyers, email campaigns, promotional video scripts, press talking points, intranet posts and PowerPoint presentations. Created engaging, digital internal newsletters with online email marketing software, Constant Contact, that resulted in a 20% increased open rate. Utilized the web content management system (CMS), Cascade, to share content including authored feature articles housed on the university’s website which averaged 789,000 total monthly visitors. Leveraged multimedia expertise to help boost monthly social media impressions across university accounts, resulting in 853,000 collective platform views over an 8-month period. Managed 100+ media inquiries. Proactively secured 30+ pieces of positive media coverage.
Manager, Media Strategy
Hotwire Global: PR & Communications Consultancy
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2021 - 2022
Produced 500+ pieces of internal and external content for the agency’s B2B and B2C tech clients including Amazon, Endava, Cloudera, Aircall and SoundHound. Created content such as press releases, pitches, bylines, blogs, speeches, strategy plans, press monitoring reports, research analysis and social media copies. Helped secure more than 100+ pieces of national, local or trade media coverage for agency’s clients. Held monthly prep sessions with C-suite executives to improve presentation and interview performance.
Multimedia News Reporter
Nexstar Media Group, Inc. &
Sinclair Broadcast Group, Inc.
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2013 - 2020
Awarded a Midsouth Regional Emmy due to exceptional verbal communication skills and storytelling abilities. Provided 6,000+ on-air reports that spanned over 2 million U.S. TV households. Tasked with writing concise news scripts on complex topics under tight deadlines. Utilized videography and non-linear editing abilities to produce visual stories. Supervised news crews and interns to ensure optimal quality deliverables were met in high-pressure, fast-paced environments. Notable coverage can be summarized as follows:
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Charlotte, N.C. DMA - The 2020 Republican National Convention; former President Donald Trump’s 2020 campaign rally in Gastonia that attracted 20,000 attendees; North Carolina’s mail-in ballot process amid voter fraud speculation; the more than week-long demonstrations in uptown Charlotte in response to the killing of George Floyd; the independent investigation into the Charlotte-Mecklenburg Police Department’s use of tear gas on George Floyd protestors, which resulted in the city defunding the department’s future purchase of chemical agents in the next fiscal year; the addition of a Black Lives Matter Mural on Tryon Street that brought out crowds to discuss the status of race relations in America; a viral bridge collapse in Alexander County where part of the bridge buckled on live television because of massive flooding; the 2018 passing of the internationally known, Charlotte native pastor, Reverend Billy Graham; the six-day search for Gaston County’s 6-year-old Maddox Rich; police officers killed in the line of duty: Mooresville Police Officer Jordan Sheldon (2019), Mount Holly Police Officer Tyler Herndon (2020), Concord Police Officer Jason Shuping (2020); the 10-year anniversary of the Miracle On The Hudson; the aftermath of a deadly shooting on the campus of UNC Charlotte; Charlotte-Mecklenburg Schools’ changes to campus security following a deadly campus shooting at Butler High; the community’s mourning of the victim in a Concord mall shooting, 13-year-old Aveena Propst; the killing of a beloved and prominent business owner, Scott Brooks, who was killed while opening up his food shop; a massive and deadly home explosion in the prominent Ballantyne neighborhood; and, she appeared on Fox Network, twice, to discuss the controversy around a massive American flag being displayed in Statesville that violated local ordinances and a snowstorm that landed in Hickory.
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N.C. Triad DMA - Several 2016 presidential campaign events hosted by Hillary Clinton, Bill Clinton, Chelsea Clinton, Michelle Obama, Barack Obama, Bernie Sanders, Donald Trump and Mike Pence; the 2015 Wyndham Championship featuring Tiger Woods; the North Carolina Folk Festival; the Carolina Panthers going to Super Bowl 50; Charlotte’s days-long protests in response to the police killing of Keith Lamont Scott; the life of a Wilkesboro, Purple Heart veteran adapting to life as an amputee; the tragic death of High Point University student Mario Mayorga.
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Eastern N.C. DMA - Hurricane Arthur’s landfall along the coast which resulted in damage, flooding and power outages; a tornado that caused major damage in Beaufort County, which landed her on Good Morning America; the 2014 deadly, accidental shooting on Marine base Camp Lejeune; the funeral of New Bern Police Officer Alexander Thalman, who was killed in the line of duty; the trial of former New Bern Mayor, Lee Bettis, where he was convicted on several charges including driving while impaired.